 |
|
September 06th, 2010 |
|
|
Private-labelling is a very typical feature of C.M.A.'s commercial strategies:
upon a customer's specific request and with a synergic approach between C.M.A.
and the customer himself, a product is studied, developed and then promoted to
reflect the customer's particular requirements and marketing objectives. The final
result
will be a machine with a tremendous promotional impact. Obviously
the economic advantages will be inversely proportional to the number of machines
manufactured under the private label: the more machines manufactured, the lower
the development costs. The steps to implement a private-label project are as follows:
the customer analyzes the market with specific attention to his marketing and
sales potential for the brand; the customer estimates his possible sales volume
over at least a three-year period; together with C.M.A. a study is made of the
technical and functional features required; C.M.A. proposes a design (aesthetics,
colour, logo, etc.) suited to the customer's requirements; after 6-8 months from
the initial contacts, the project can be launched with the actual production of
the new private label equipment.
|
|
 |
| |
|
|
|
 |
|
|
|
|
Enter the reserved area of
cmaspa.com for exclusive
access to materials. To enter
you need to be registered.
If you're not registered,
click here!
|
|
|
|
