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February 05th, 2012 |
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Private-labelling is a very typical feature of C.M.A.'s commercial strategies:
upon a customer's specific request and with a synergic approach between C.M.A.
and the customer himself, a product is studied, developed and then promoted to
reflect the customer's particular requirements and marketing objectives. The final
result
will be a machine with a tremendous promotional impact. Obviously
the economic advantages will be inversely proportional to the number of machines
manufactured under the private label: the more machines manufactured, the lower
the development costs. The steps to implement a private-label project are as follows:
the customer analyzes the market with specific attention to his marketing and
sales potential for the brand; the customer estimates his possible sales volume
over at least a three-year period; together with C.M.A. a study is made of the
technical and functional features required; C.M.A. proposes a design (aesthetics,
colour, logo, etc.) suited to the customer's requirements; after 6-8 months from
the initial contacts, the project can be launched with the actual production of
the new private label equipment.
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